Introduction to Branding

EQ - How can a well-developed brand influence buyers?

1. Activator - Draft
2. Branding Exploration
1. Brands Have a Field Day With Fantasy Football
2. The Fantasy Football Guide to Digital Marketing
3. How to Choose a Great Brand Name
3. Active Reading - What is a brand? (Reading Apprenticeship)
1. write questions you have
2. Unknown words
3. Key ideas
4. Summarize after each section
5. Jot notes in the margins
4. Activator: Logo Quiz websites
1. http://www.logoquiz.net/
2. Logo Quiz 2
1. How did you know all of these?
2. What story do these logos tell?
5. AP - Comprehension Questionnaire
1. Discussion Questions Part 1
1. What is a brand?
2. How has the term "brand" transformed throughout history?
3. How can a person in the marketing field create an effective brand?
2. Discussion Questions Part 2
1. Should you consider developing a brand for yourself? Explain.
2. Do you currently have any personal branding? Explain.
6. Project - Your Personal Brand
1. How do you view yourself?
2. How do others view you?
3. Are these views congruent?  Why or why not?
4. How do you want to be viewed?
7. Prepare to develop a personal brand
1. In what channels (Place) do you currently have personal branding?
2. Analyze your current branding using SWOT Analysis.
3. Consider your various customer segments.
4. Identify what matters most to these customer segments.
5. Identify your current Marketing Mix.
8. Brand Development
1. Use the handout to generate ideas for your brand.
2. Show us what you can do.  Do it!