Intro to Marketing - Part 2

EQ - What is marketing?

1. Activator - Purple Cow
1. What is remarkable?
2. Direct - Revisiting "You Can't Buy Attention"
3. Independent
1. Interruption Analysis
4. Collaboration
1. Identify something remarkable that is currently the focus of the sports or entertainment industries.
2. Identify what makes it remarkable.
3. How/Where are the conversations happening?
4. Show & Tell
1. Create a visual aid to show off your findings
1. Images
2. Video
3. No text
5. Discussion/Debriefing
6. 21st Century Skills Self-Assessment