Intro to the Marketing Mix

TPS - 25 Things You've Learned So Far In SEM.

EQ - How do we influence our customers?

1. Activator - TPS - What would you need to do to sell this...
1. 1 min - Independent
2. 3 mins - Collaborative
3. 6 mins - Share
2. Discussion Question - What was your strategy?
1. TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
3. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
4. TPS - Jigsaw 4 P's - Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
1. 1's - Product
2. 2's – Price
3. 3's – Place
4. 4's – Promotion
5. Muddy Points
6. TPS - Why is your group's element of the marketing mix the most important (HOTS - Constructing Support)
7. AP - 4 Corners Argument 
8. Intermission - Muddy Points