Methods of Market Segmentation - Part 2

EQ - How can I use the methods of market segmentation to create remarkable marketing?

1. Activator: Super Bowl Commercial 
1. Who is being targeted?
2. How do you know?
2. Independent
1. Read for Understanding (Remember Annotation Rules)
2. Identify the two most valuable pieces of the article.
3. Discussion Question - Key idea (connects with last class)
3. Collaborative
1. Generational Differences Analysis
2. Solve the puzzle:
1. What does all of this really mean?
2. How can this information help marketers connect with their intended audience?
4. Collaboration - Generational Pizza
1. What marketing would you create to encourage each generation to purchase a pizza (use your analysis to support your idea(s).
5. AP - How would you describe the characteristics that define your generation?
6. Debriefing
1. Cross Group Collaboration (Groups of 3 - One person from each rotation)
1. What did you learn today?
2. Struggles?
3. Get Help