Analyzing the Marketing Mix

EQ - How can a fundamental marketing strategy impact a target market?

1. Activator - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
2. Intermission - Muddy Points
3. Quiz - Elements of the marketing mix
4. College Refrigerator Story
5. AP – Omeletteville
1. TPS - Identify elements of the video that depict the marketing mix
2. Class Discussion
6. AP – Describe the marketing strategy each company created.
7. AP - SWOT Analysis - What would you do differently to enhance the effectiveness of the marking mix?  Explain.
8. OYO - Choose an example of marketing in action and complete the following:
1. Identify each strategic element of the marketing based on the marketing mix.
2. Identify the customer persona that the marketing targeted.
3. Define the larger target market for the marketing.
4. Complete a SWOT Analysis to evaluate the effectiveness of the marketing making a connection with the intended target market.
5. Describe at least 3 ways the company could increase the number of gross impressions.
9. TOD - Muddy Points