Wednesday, February 5, 2020

Developing a Customer Persona

EQ - How do we find a viable target market?
  1. Activator: CP - Describe Your Best Friend
    1. Customer Persona - The Story of the Ideal Customer
      1. Introduction - Handout (Read for Understanding)
      2. CP - Revisit the Activator - Was this similar to a Customer Persona? Explain.
      3. Class Collab - Generation Z Summary
        1. Evaluating Subgroups
        2. How would you support this with evidence?
      4. Class Collab - Sample Customer Persona
      5. CP - Create a Customer Persona for a subgroup of Gen Z
    2. Independent Assessment - Develop a Customer Persona
      1. Resource - Buffer Social
      2. Quiz Prompts posted to Schoology
      3. Rubric Distribution
    3. If time permits - Intro to Mini-Thon PBL

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