The Product Mix

EQ – After creating a product, how can I use the product mix to establish brand awareness and ensure the success of a product line?

1. TPS – Review Preview Notes
2. Muddy Points – Identify areas that need further clarification from 7-1
3. Introduction of Assignment
4. Handout superhero & villain biographies
5. Activator: Superhero Creator
6. Collaborative Pairs – Create your characters (Print)
7. Complete Superhero Worksheet
8. Mini- lesson – Review Product Line Information
9. Develop Product Line for your superhero
10. Mini-lesson – Review Market Segmentation
11. Complete a Market Segmentation for your product line
12. Mini-lesson – Review Marketing Mix
13. Develop a Marketing Mix to address your target market
14. Apprentice Contest