Market Segmentation

EQ – How do I use market segmentation to identify a target market?

1. Mini-lesson – Market Segmentation
2. Complete the market segmentation process for your group project
3. At least one T.M. for each product line item
4. Place information on separate sheet of paper
5. Mini-lesson – Marketing Mix
6. Create a marketing mix for each product line item
7. Each Marketing Mix plan should be on a separate sheet of paper

Steps of market segmentation