Market Segmentation

EQ – How do I use market segmentation to identify a target market?

1. Mini-lesson – Market Segmentation
2. Complete the market segmentation process for your group project
3. At least one T.M. for each product line item
4. Place information on separate sheet of paper
5. Mini-lesson – Marketing Mix
6. Create a marketing mix for each product line item
7. Each Marketing Mix plan should be on a separate sheet of paper

Steps of market segmentation

Discover What People Want

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
5. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
6. Google’s Super Bowl Ad
7. Discussion – Understanding Buyer Behavior – Consumer Spending Habits –
8. Consumer Needs and Wants (Maslow) – Buying Motives
9. Knowledge Check

The marketing mix