Discover What People Want

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
5. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
6. Google’s Super Bowl Ad
7. Discussion – Understanding Buyer Behavior – Consumer Spending Habits –
8. Consumer Needs and Wants (Maslow) – Buying Motives
9. Knowledge Check

The marketing mix