Applying Maslow to Marketing

EQ – How can Maslow’s Hierarchy of Needs be applied to marketing efforts?

1. Activator: Find the perfect car
2. Maslow Review
3. Example of Promotional Planning Using Maslow
4. Using Maslow to Improve Ad Response
5. Case Study (p. 118) – Analyze how Maslow’s Hierarchy was used in developing the coach’s restaurant.