- Knowledge Check – Write the 5 levels of Maslow’s Hierarchy of Needs and describe each level. (10 pts)
- Activator: Burton Snowboards Case Study– Read & take notes- Summarize your reading (Outline form)- Answer the Questions (4)
- Discussion – How do you think Burton determines who will purchase their product?
- 4-3 Preview- Complete the section outline
- Discussion- What is a target market?- Market segment?- How are markets segmented?
- *Flow chart*- Market Assumptions
- Meaningful Market Segments
- Determine Burton’s target market
Monday, September 13, 2010
Target Markets
EQ – What is a target market and how are target markets determined?
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