Crystal Pepsi’s Attempt at Greatness

EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Quiz – Marketing Mix
2. Review Quiz
3. Debriefing – Constructing Support
4. Activator – Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
5. Discussion
6. Textbook (p. 92-93) – Read and Take Notes
7. Discussion
8. “Building a better mousetrap” & “If it isn’t broken, don’t try to fix it” What happened to Crystal Pepsi?
9. Homework Open Ended – What might you have done differently? Explain why by constructing support from your learning thus far.

The Marketing Mix Powerpoint