The Marketing Mix

EQ - How can fundamental marketing strategy influence a target market

1. Activator
• TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
2. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
3. Lecture w/ Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
• Product
• Price
• Place
• Promotion
4. AP – How can we use these strategies to connect with our potential customers?
5. Jigsaw 4 P's (Note card groups)
• Orange - Product
• Green – Price
• Pink – Place
• Yellow - Promotion
6. AP - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
7. Intermission - Muddy Points
8. Activator - College Refrigerator Story
9. Group Activity - Day at the Beach – Mini Golf
• AP - Identify a customer persona of a beach goer
• AP - Identify a marketing mix for this opportunity
10. Group Presentation – Share the results of the groups work
• Audience – Utilize an organizer to jot notes
• AP - Audience – How well did they define their customer segment?
• AP - Audience – How accurately have they depicted the Marketing Mix?
11. Class Discussion - How did your marketing mix influence your target market?
12. TOD
• AP - How did identifying the customer persona help you evaluate the opportunity to satisfy a mini golfer?
• AP – How can fundamental marketing strategy influence a target market?

The Marketing Mix

EQ - How do the 4 P's of marketing mix to affect a transaction?

*Please prepare yourself for class by  taking out your homework, note taking materials, and textbook.

1.  Activator:  Day at the Beach - Juice Cart
2. Homework Check - Identify similarities between the juice cart and your homework item
3. Guided Practice - Transactions & Introduction of the 4 P's (Textbook p. 6-8)
4. Jigsaw 4 P's (Note card groups)
5.  4 Corners Argument
6. College Refrigerator Story
7. 2 to GO
1. Answer the EQ
2. Was your original opinion (the most important of the 4 P's) swayed during our 4 Corners Argument?  Why or why not?

The Marketing Mix

1. Quiz – The Marketing Process and Key Vocabulary
2. Activator – Blender
3. The Mix AO*
4. Textbook 6-8
5. PowerPoint
6. 4 Corners Argument
7. 2 to Go – What part(s) of the Marketing Mix do I understand the most? – I would like to have you better explain the ___________ part of the Marketing Mix because…

Crystal Pepsi’s Attempt at Greatness

EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Quiz – Marketing Mix
2. Review Quiz
3. Debriefing – Constructing Support
4. Activator – Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
5. Discussion
6. Textbook (p. 92-93) – Read and Take Notes
7. Discussion
8. “Building a better mousetrap” & “If it isn’t broken, don’t try to fix it” What happened to Crystal Pepsi?
9. Homework Open Ended – What might you have done differently? Explain why by constructing support from your learning thus far.

The Marketing Mix Powerpoint

Bring It On In to Omeletteville

EQ – What are the identifiable marketing mix components shown in the Omeletteville video?

1. Activator: Omeletteville
2. Target Market Defined
3. Marketing Mix Decisions*
4. 4 Corner Agrument
5. 4 P’s Recap – Note on Promotion *Lands End*
6. Partnership – Analyzing the Marketing Mix – Baseball Game
7. Revisting Omeletteville
8. Marketing Mix Quiz Tomorrow

Baseball Video Game Franchise,How stuff works,Season Ticket holders wont see big rise for yanks postseason