The Marketing Mix

EQ - How can fundamental marketing strategy influence a target market

1. Activator
• TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
2. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
3. Lecture w/ Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
• Product
• Price
• Place
• Promotion
4. AP – How can we use these strategies to connect with our potential customers?
5. Jigsaw 4 P's (Note card groups)
• Orange - Product
• Green – Price
• Pink – Place
• Yellow - Promotion
6. AP - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
7. Intermission - Muddy Points
8. Activator - College Refrigerator Story
9. Group Activity - Day at the Beach – Mini Golf
• AP - Identify a customer persona of a beach goer
• AP - Identify a marketing mix for this opportunity
10. Group Presentation – Share the results of the groups work
• Audience – Utilize an organizer to jot notes
• AP - Audience – How well did they define their customer segment?
• AP - Audience – How accurately have they depicted the Marketing Mix?
11. Class Discussion - How did your marketing mix influence your target market?
12. TOD
• AP - How did identifying the customer persona help you evaluate the opportunity to satisfy a mini golfer?
• AP – How can fundamental marketing strategy influence a target market?