Marketing Mix Decisions

EQ - How does the marketing mix influence business decisions?

1. Activator: Think Fast (As a Team)
1. What are the 4 elements of the marketing mix?
2. What is marketing?
3. How do the 4 P's fit into marketing?
2. AP – TPS - Analyze the Marketing Mix for Omeletteville
3. Debriefing
4. Burger King Case Study (Reading Apprenticeship)
1. Using only the case study handout, infer what BK's SWOT analysis may have looked like.
2. People First - What did BK determine the customers wanted? (beyond better fries)
3. Satisfying the Marketing Concept - List the various marketing strategies used in this case study AND explain how these efforts were used to satisfy customer needs and wants.
4. Categorize this list into the 4 Ps
5. TPS Discussion Questions – Citing Evidence
1. What made BK's marketing plan so effective?
2. How do you know?
1. Evidence from the text
6. TOD
1. Side 1 - How did the marketing mix influence BK’s business decisions?
2. Side 2 – Muddy Points