Assessment

EQ - How is a customer persona crafted?

1. Activator: Mistakes
1. What is the biggest mistake you have made?
2. What contributed to you making that mistake?
3. What have you learned following your mistake?
2. Briefing – Constructing Support
3. Unit Assessment – Why did Crystal Pepsi Fail
1. (Re)Introducing Crystal Pepsi – What went wrong?
2. Resources
1. Textbook (p. 92-93) – Read and Take Notes
2. Handout – The history of Crystal Pepsi
3. Super Bowl commercial
4. Your understanding of Unit 1 concepts
3. To earn full credit for this assessment, you must construct support and provide citations for the resources you have used.
4. Assessment Pt. 2 - Open Ended – What would you have done differently? Explain why by constructing support.