Strategies, Tactics, and the Mission Statement

EQ – How do marketers determine direction and focus for a marketing plan?

1. Concept review (MCD’s Strategies & Tactics)
2. Flowchart Handout
3. DHS Mission Statement
4. Elements of Mission Statement
5. MCD’s Mission Statement
6. Discussion Question: How does MCD’s mission statement implement the company’s strategy?
7. Ben & Jerry’s and Mercedes Benz – Jigsaw
8. Identify the marketing strategy
9. Assess how the marketing strategy connects with the mission statement
10. Class Discussion
11. Illustrate with connections **Handout**