Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics

EQ – How do marketers determine direction and focus for a marketing plan?

1. Section 6-3 Preview *Advanced Organizer*
2. Class Discussion
3. MCD’s example *Handout*
4. 3-2-1 TOD3 – Identify 3 concepts learned today.2 – What are the two elements of a
5. quality mission statement?1 – Describe how MCD’s connects its marketing strategy and tactics to the company’s mission statement.