Developing A Kickstarter Campaign

TODAY IS THE DAY!!!!

As a class, you will be developing a specific plan to launch a Kickstarter Campaign for the project

Donegal Moves

We are teaming up with the Varsity Club to create and fund a program to take the entire school for a walk.  In the past, students were able to purchase t-shirts for the event, however, wouldn't be amazing if we could develop a crowdfunding program to ensure that each student receives a t-shirt for the event?!?

Our mission focuses on encouraging students, faculty, and staff to consciously incorporate health and wellness activities into their life daily.

As a class, you may modify this mission to better connect with our target audience.

I CAN'T WAIT TO SEE THE PROGRESS YOU MAKE BY THURSDAY

The following links should help you plan for our class's Kickstarter launch.

EVERYONE should complete Kickstarter School at this link ---> Kickstarter School

1. 10 Tips I Wish I knew before I Launched My Kickstarter Campaign ----> Dwight Peters 
2. How to Create a Compelling Video for Your Kickstarter Campaign ----> Aimee Cebulski
3. 10 Simple But Effective Ways to Kickstart Your Kickstarter Video ----> Chip Dizard
4. Crowdfunding Secrets: 7 Tips For Kickstarter Success ----> Amadou Diallo 
5. These key phrases will help your Kickstarter get funded ----> Jon Gold

REMEMBER - Understanding your target market is the most important factor of our collaborative success.  I trust that each of you will work together to make the planning stage of this project amazingly successful.

FOR YOU - If you'd like to run your ideas by me, post them with your specific questions to the blog as a comment below.

Project Extra Innings

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.
The team wants to capture an audience compiled of boys ages 12-18.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the football camp and attract the target market AND establish positive relationships with local businesses.
Tasks are listed as follows:

1. Select the MVP of your team to host the camp
2. Create a three fold brochure (both sides)
        - Includes camp events – Click Here for a sample
        - Lists local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology
3. Update your sponsorship proposal letter to send to one of the local businesses

Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics

EQ – How do marketers determine direction and focus for a marketing plan?

1. Section 6-3 Preview *Advanced Organizer*
2. Class Discussion
3. MCD’s example *Handout*
4. 3-2-1 TOD3 – Identify 3 concepts learned today.2 – What are the two elements of a
5. quality mission statement?1 – Describe how MCD’s connects its marketing strategy and tactics to the company’s mission statement.

Introduction to S & E Marketing

EQ – What are 4 things I must bring with me to class each day?

1. Introduction- Syllabus Review- Classroom Setting- Computer Usage Policy
2. Muddy Points Knowledge Check
3. Activator – Personal Logo- Logo Image
4. LWCC
5. Crazy Mouse Commercial
6. Cheese Grater
7. Try It
8. TOD – 1/4 sheet: Answer the EQ