Project Extra Innings

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.
The team wants to capture an audience compiled of boys ages 12-18.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the football camp and attract the target market AND establish positive relationships with local businesses.
Tasks are listed as follows:

1. Select the MVP of your team to host the camp
2. Create a three fold brochure (both sides)
        - Includes camp events – Click Here for a sample
        - Lists local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology
3. Update your sponsorship proposal letter to send to one of the local businesses

Implementing Strategies

EQ – How are strategies implemented to influence consumers’ buying decisions?

1. Activator: Twitchell quote
2. Implementing Strategies
3. Project Presentations
4. A closer look at Teen Strategies
5. Reassign Groups (Perspective change)
6. Create tactics for assigned marketing strategies
   Share with the class

Implementing Strategies and Tactics

EQ – How are strategies used when creating marketing tactics?

1. Quiz
2. Community Reading
3. Lunch
4. Examples of Marketing Strategies
5. Developing Tactics
6. TOD – One thing I learned today - Explain what you learned – The most important thing I learned today is…