Sunday, April 6, 2014

Developing A Kickstarter Campaign

TODAY IS THE DAY!!!!

As a class, you will be developing a specific plan to launch a Kickstarter Campaign for the project

Donegal Moves

We are teaming up with the Varsity Club to create and fund a program to take the entire school for a walk.  In the past, students were able to purchase t-shirts for the event, however, wouldn't be amazing if we could develop a crowdfunding program to ensure that each student receives a t-shirt for the event?!?

Our mission focuses on encouraging students, faculty, and staff to consciously incorporate health and wellness activities into their life daily.

As a class, you may modify this mission to better connect with our target audience.

I CAN'T WAIT TO SEE THE PROGRESS YOU MAKE BY THURSDAY

The following links should help you plan for our class's Kickstarter launch.

EVERYONE should complete Kickstarter School at this link ---> Kickstarter School
  1. 10 Tips I Wish I knew before I Launched My Kickstarter Campaign ----> Dwight Peters 
  2. How to Create a Compelling Video for Your Kickstarter Campaign ----> Aimee Cebulski
  3. 10 Simple But Effective Ways to Kickstart Your Kickstarter Video ----> Chip Dizard
  4. Crowdfunding Secrets: 7 Tips For Kickstarter Success ----> Amadou Diallo 
  5. These key phrases will help your Kickstarter get funded ----> Jon Gold

REMEMBER - Understanding your target market is the most important factor of our collaborative success.  I trust that each of you will work together to make the planning stage of this project amazingly successful.


FOR YOU - If you'd like to run your ideas by me, post them with your specific questions to the blog as a comment below.

3 comments:

  1. Mr. Hill here are some very important questions we have(Please dont awnser with a question). How much are we trying to raise? We need information about the spring fling, we are trying to connect with it. DO WE NEED T-SHIRTS,THIS IS A HUGE EXPENSE?!? Do you have a set amount for the price of T-shirts? Are we supposed to plan the event or just set up the kikstarter?

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  2. The interesting part of your question is that depends on your direction (I know, I know, that isn't an answer)...Keep reading.

    We had initially indicated that we would like to provide each person within the high school community (students, faculty, staff members) with a Donegal Moves t-shirt; approximately 1100 shirts. As you mentioned, this will create a "HUGE EXPENSE" and may drastically reduce your level of confidence in your abilities to succeed during this project. This is truly understandable but please remember the purpose of this project is to help you learn the process through applications. The hope is that the lofty goal inspires each of you to strive for something incredible.

    Your concern definitively stresses the importance of prior planning. Should we approach this without a formal strategic plan, we will undoubtedly struggle to achieve our goals. To develop our financial goal, price our rewards accordingly. This may mean identifying costs of shirts and other giveaways. I would recommend obtaining price quotes from companies like http://www.etownsportinggoods.com/.

    Finally, while I like the idea of combining the Kickstarter campaign with the Spring Fling, we should keep these events separate; perhaps in the future we can collaborate with the FBLA. Right now, focus solely on the Kickstarter for Donegal Moves.

    Keep working hard and let me know additional ways that I can provide support.

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    Replies
    1. Concerning our video, could we use some of the items from the school store? And also, use them for our rewards system?

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