Final Exam Prep

EQ –  What can I incorporate into a study guide to help me prepare for my final exam?

FINAL TOPIC LIST

1.  The Nature of Marketing
   1. What is Marketing?
   2. What is Sports & Entertainment Marketing?
   3. The Marketing Mix
2. The Business of S & E Marketing
   1. Economics
   2. Risk
   3. Ethics
   4. Financial Analysis
3. Marketing Strategies
   1. Industry Segments
   2. Marketing Tools
   3. Market Research
   4. Developing Target Markets
4. The Marketing Game Plan
   1. Developing the Marketing Plan
   2. Environmental Factors
   3. Social Networking
   4. Sponsorship & Endorsements
   5. Legal Issues
5. Implementing the Plan
   1. Selling Sports & Entertainment
   2. Analyzing Results

DIRECTIONS

1.       Students will have the entire period to create a study guide.  They may use the following:

a.      Class blog – marketingwithhill.blogspot.com

b.      Textbook

c.       Class Notes

d.      Colored Paper/Markers/Tape/Etc.

2.       Community Reading (15 minutes)

3.       If students feel they need to finalize or practice their College Presentations they may do so.