Identifying and Analyzing the Marketing Mix

EQ –How do the 4 P's of the marketing mix affect a transaction?

*Please prepare yourself for class by  taking out your homework, note taking materials, and textbook.

1. Quick Recap - Was your original opinion (the most important of the 4 P's) swayed during yesterday's 4 corners argument?  Why or why not?
2. Q & A - The marketing mix
3. Knowledge Check
4. Community Reading
5. Activator: Identify the elements of the Marketing Mix as seen in this video
6. Class Discussion
7. Discussion Question: What happened that caused Domino's to change the way the company does business?
8. OYO - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
9. Defining Transaction
10. Putting It All Together - Use lessons learned yesterday and today to answer the EQ.

The Marketing Mix

EQ - How do the 4 P's of marketing mix to affect a transaction?

*Please prepare yourself for class by  taking out your homework, note taking materials, and textbook.

1.  Activator:  Day at the Beach - Juice Cart
2. Homework Check - Identify similarities between the juice cart and your homework item
3. Guided Practice - Transactions & Introduction of the 4 P's (Textbook p. 6-8)
4. Jigsaw 4 P's (Note card groups)
5.  4 Corners Argument
6. College Refrigerator Story
7. 2 to GO
1. Answer the EQ
2. Was your original opinion (the most important of the 4 P's) swayed during our 4 Corners Argument?  Why or why not?

Welcome to S & E Marketing

EQ – What are 4 things I must bring with me to class each day?

1. Introduction- Syllabus Review- Classroom Setting- Computer Usage Policy
2. Activator – Personal Logo- Logo Image
3. LWCC
4. Crazy Mouse Commercial
5. Activity: New twist on an old product
6. Present to the class
7. TOD – How does this activity demonstrate what you need to bring to class each day?

**Homework - Ask a family member to tell you the last non-school related item he/she purchased and answer the following questions.  Homework Sheet

1. What is the specific name of the item?
2. What are some of the item's features?
3. How much did the item cost?
4. Where did he/she buy it?
5. What made them purchase that specific item?