NFL Camp

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.

The team wants to capture an audience compiled of boys ages 12-18.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the football camp and attract the target market AND establish positive relationships with local businesses.

Tasks are listed as follows:

1. Select the MVP of your team to host the camp
2. Create a three fold brochure (both sides)
        - Includes camp events – Click Here for a sample
        - Lists local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology
3. Update your sponsorship proposal letter to send to one of the local businesses

Sponsorship Proposals

EQ - How are requests for sponsorship proposed?

1. Knowledge Check - Sponsorship v. Endorsements
2. Activator: Little League Story
3. Sponsorship PPT - CLICK HERE
4. Introduction to Sponsorship Letters
5. Sponsorship Letter composition
1. Research local businesses surrounding your stadium location
2. Determine the offering
3. Composition

Sponsorship and Endorsements

EQ – How are endorsements different from sponsors?

1. Final Presentations
2. Preview - Advanced Organizer: 11-2 Sponsorship and Endorsements
3. Activator: Peyton Manning

    
    5. Endorsements v. Sponsorship
    6. Crunching the Numbers – Fantasy Team Assessment
    7.  Justify – MVP/Endorser Candidacy
    8.  Knowledge Check Tomorrow

Team Presentations

EQ - How are market segmentation and buyer behavior used in product development?

1. Activator: Five minute recap of presentations
2. Class Presentations
3. Silent Ballot:  
1. Which city do you think would be the most successful? Why?
2. Who gave the most effective presentation?  What made you feel this way?
3. If you could go back and revisit your analysis, what would you do differently?

Presenting Your Team

You have been cordially invited to present your team to the NFL Owner’s Association (NOA).  To prepare for your presentation, the president of the NOA has asked you to create a Prezi or a PowerPoint to share with the league owners.

Choose one of the methods of presentation and create your visual aid.  Your presentation must include the following items.

1. Introduction
2. Agenda
3. City “A” Analyis
4. City “B” Analysis
5. Decision/Justification
6. Map showing the location of your new stadium
7. Team Roster
8. Uniforms
9. Summary

Remember the rules to effective presentations and WOW your fellow NFL Owners.  Good luck!!!

Uniform Design

Excellent job!!!  The commissioner has approved your city as the site for the next NFL team.  He was thoroughly impressed with your reasoning and your efforts to show the proposed location of the stadium. 
As you know, every team must have a unique uniform.  Because of your success in impressing the league, you have been chosen to design your team’s uniform and apparel. 

Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel, therefore, it must appeal to the fans.

The following website will help you complete your task.  CLICK HERE
Lastly, write a paragraph to explain each decision made in your design

Making a Decision

You did an excellent job during your first days on the job.  Today your task involves making a final decision.  Complete your city research and determine the best location for your new team.  You must compose an informative paper to explain and justify your decision.  This paper is required to be AT LEAST one full page.  Save this paper assignment as NFL City Selection in your student folder.

Paragraph 1 – Describes City “A” in great detail.  Explain what makes this city a viable location for your NFL Team.
Paragraph 2 -Describes City “B” in great detail.  Explain what makes this city a viable location for your NFL Team.
Paragraph 3 – Announces your city selection AND provides justification of your decision.  Explain all of the deciding factors that led you to your decision.

NFL City Selection

EQ - How are the fundamentals of marketing used to develop a product line?

1. Activator: Fantasy Check
2. Introduction to Project
3. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an NFL franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographics, Behaviors, and Geographics
2. Compare and contrast the 2 cities and make your final city selection
4. Use Google Maps to show the location of the stadium within your chosen city
5. Using a uniform design generator create a uniform for your franchise
1. Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Choose colors that match this area for your uniform
6. Create a presentation to share your decisions with the class

Welcome to the NFL!

You have been approached by the National Football League (NFL) to create a new team.  You must research cities in the United States that do not currently have an NFL Team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the demographics of the city, the geography, transportation methods, and other items you believe impact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.

After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 

Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.

Lastly, create a presentation to announce your new team to the class.  You may use Prezi, PowerPoint, or old fashioned posters.

Unit Assessment - Market Segmentation

EQ - How does market segmentation improve a company's earnings?

1. Q&A
2. Unit Exam will begin at 11:10
3. Community Reading
4. TBA

Unit Assessment Preparation

EQ - How are methods of market segmentation used to define a target market?

1. Activator:  Knowledge Check
2. Introduce Methods of Market Segmentation
3. Practice Exam - Distribute Unit Exam Study Guide 
4. Develop a study guide for your unit exam

In preparation for our project based learning application unit, we will complete an organized fantasy football draft.  To do this efficiently, we will complete the following tasks.

1. Count off 1-3 and repeat until everyone has a number
2. Move to your designated team area
3. Distribution and explanation of the draft process
4. Distribution of Player list
5. Draw numbers
6. Draft one player at a time in numerical order 1-10
7. Round 2 will draft 10-1
8. Repeat this alternating pattern until all roster spots are filled

Market Segmentation Continued

EQ – How are target markets determined?

1. Review 4-3 Preview
2. Section 4-3 Knowledge Check
3. Activator - Chalk Board Archery
4. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
5. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
6. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
7. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?
8. Homework - Determine Burton’s target market

Market Segmentation

EQ – What is a target market and how are target markets determined?

1. Activator: Burton Snowboards Case Study– Read & take notes- Summarize your reading (Outline form)- Answer the Questions (4)
2. Discussion – How do you think Burton determines who will purchase their product?
3. 4-3 Preview- Complete the section outline
4. Discussion- What is a target market?- Market segment?- How are markets segmented?
5. TPS -  Show what you know: Think of examples of products and their corresponding target markets
6.  *Flow chart*- Market Assumptions
7. Meaningful Market Segments
8. Determine Burton’s target market

Maslow Continued

1.  Team Quiz
2. Team Quiz Recap
3. OYO -How Maslow affects you.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase

Understanding Buyer Behavior

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
5. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
6. Google’s Super Bowl Ad
7. Discussion – Understanding Buyer Behavior – Consumer Spending Habits
• Opportunity Cost
• Buying Motives
8. OYO -How this has effected you.
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase

Crystal Pepsi's Attempt at Greatness

EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Activator: Soul Pancake (p. 49)
2. Briefing – Constructing Support
3. TPS - (Re)Introducing Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
4. Textbook (p. 92-93) – Read and Take Notes
5. “Building a better mousetrap” & “If it ain't broken, don’t fix it” 
6. Information Search - What happened to Crystal Pepsi?
7. Discussion
8. Homework Open Ended – What would you have done differently? Explain why by constructing support.  Feel free to use your notes to help you.

Crystal Pepsi's Attempt at Greatness

EQ - How do I develop a marketing mix for a new product?

1. Q & A 
2. Quiz – Marketing Mix (Quiz will commence at 11:03)
3. Community Reading
4. Partnership Activity
1. Design Your Perfect Car
2. Create a possible marketing mix for this car
3. Explain how your marketing mix will attract customer and generate transactions.

 EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Activator: Soul Pancake (p. 49)
2. Briefing – Constructing Support
3. TPS - (Re)Introducing Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
4. Textbook (p. 92-93) – Read and Take Notes
5. “Building a better mousetrap” & “If it ain't broken, don’t fix it” 
6. Information Search - What happened to Crystal Pepsi?
7. Discussion
8. Homework Open Ended – What would you have done differently? Explain why by constructing support.  Feel free to use your notes to help you.

Putting It All Together

EQ – What makes the marketing mix a foundational concept of marketing?

1. Activator: Think Fast (As a Team)
• What are the 4 elements of the marketing mix?
• What is marketing?
• How do the 4 P's fit into marketing?
2.  Analyze the Marketing Mix for Omeletteville
3. TPS - Playing Devil's Advocate - Pro's and Con's of the approach to marketing
4. Additional Marketing Mix Notes
1. *Lands End*
2. Pitch A Perfect Game
5. Partnership Activity
1. Design Your Perfect Car
2. Create a possible marketing mix for this car
3. Explain how your marketing mix will attract customer and generate transactions.
6. TOD - What makes the marketing mix a foundational concept of marketing?

**Marketing Mix Quiz Tomorrow**