Making Connections

EQ - How does the PLC illustrate the impact utility has on demand?

1. TPS - Refresh the stages of the PLC
2. Activator: Chalk Talk - The iLine
3. Discussion Question - What trend do you notice when analyzing Apple's product line?
4. TPS - Refresh the forms of economic utility
5. Discussion Question - Which type of economic utility does Apple regularly focus on to maintain levels of demand
6. Illustrating the concept on the PLC
7. TOD - Compose a summary of the connections between the Utility, Demand, and the PLC.

S & D and The PLC

EQ – How do the laws of supply and demand impact the Product Life Cycle?

1. Activator: Coke Price Rises With Heat
2. Team Project – Supply and Demand Practice
3. Class Review
4. Foldable – Introduction to the Product Life Cycle
5. TPS – Stages of the PLC
6. TOD - Describe the PLC

Testing Economic Utility

EQ - How does economic utility impact supply and demand?

1. Q & A
2. Quiz
3. Food Experiment: Consumption Utility *
4. Example of Charting Utility
5. Chart your Consumption Utility
6. TOD – What did this experiment illustrate regarding a customer’s economic utility?
7. Looking Ahead: How do you think economic utility impacts supply and demand?
8. TPS – Types of Utility (p. 35)

S & D Connected to Economic Utility

EQ – How are the forms of economic utility different?

1. Activator: Economically Speaking: Pumped Up Over Cheap Gas
2. Pair Think 
1. What is the connection to Supply & Demand?
2. What were some Opportunity Costs for the customers?
3. How many of you would be pleased with this buying experience? Why or why not?
3. Discussion
4. Peer Review - Economic Utility- Consumption- Form- Time- Place- Possession
5. TOD - Answer the EQ
6. Preview of tomorrow's activity

Supply and Demand Continued

EQ - How do supply and demand help make marketing decisions?

1. Plotting the Supply and Demand Schedules
2. Equilibrium, Surplus, Deficit
3. Peer 2 Peer - Explain Supply and Demand
   *******REMEMBER YOUR FOOD ITEM WEDNESDAY******

Marketing Economics

We will begin today's class by viewing the last set of presentations.  Then we will continue our preview of the next unit as follows:

EQ – How do I explain the concepts of supply demand?

1.  Activator: Cell Phone Auction
2. Economics of Supply and Demand Supply and Demand on Prezi
3. Plotting the Supply and Demand Schedules
4. Equilibrium, Surplus, Deficit
5. Peer 2 Peer - Explain Supply and Demand
   *******REMEMBER YOUR FOOD ITEM WEDNESDAY******

EQ - How did the Tylenol Crisis of 1982 impact business decisions today?

1. Activator: Q & A
2. Ethics Quiz
3. Presentations

EQ -  How does economic theory impact marketing decisions?

1. Activator: Preview Section 2.1
• Write the Goals
• Bold/Underlined/Italics
• Define Key Vocabulary
• Read
• Complete Intermission Questions
2. TOD - Two things I learned today are ______ and ______.  The most important thing I learned today is __________.

Final Preparations & Presentations

Congratulations on completing your most recent S&E Marketing project.  The hope is that your efforts to analyze the Tylenol Crisis of 1982 has given you a glimpse of ethical decision making.  As always, if you have any additional questions regarding the case, please feel free to ask and I'll do my best to help you.

Presentations will begin today and I'm very excited to hear your analysis of the case.  You will have 10 minutes to make your final preparations.  Make sure to make any last minute changes within your Tylenol Case Prezi and practice what you are going to present.

The first presentation will begin at 11:10 today.  Good luck!!!

Additional Information: You will have an assessment on business ethics tomorrow.  We will end the presentations with approximately 15 minutes remaining in class and use that time to prepare for the assessment.  

Tylenol Case Study Directions

Preparing Your Case Study Presentation

EQ - How can I use Web 2.0 technologies to deliver my point of view?

1. Activator:
2. Introduction to Prezi
3. Finalize your case analysis
4. Construct a Prezi to deliver your point of view.

Case Study Example

Tylenol Murders on Prezi

Ethics Continued

EQ – How can acting ethically benefit a company?

1. Activator: Shaing Personal Ethical Codes
2. Introduction to case study *handout*
3. Tylenol Case Study
4. Toyota Case Study
5. www.prezi.com
6. Complete the case study and prepare a digital visual aid to present to the class

Ethics Continued

EQ - How are personal ethical standards developed?

1. Activator: DHS Code of Conduct
2. AMA Ethical Standards
3. Connect the Dots - What do these 2 codes of conduct have in common?
4. Brainstorming - What do ethics mean to you?
5. TOD - Establish a personal code of ethics.

Business Ethics

EQ - How do ethical business practices impact marketing decisions?

1. Activator: The Lorax - Full Text
1. Read the Story
2. Identify the elements of business shown throughout the story
3. How do you feel about the Onceler's actions?
2. Ethics Defined
3. Computer Research - Ethics in Sports
• Tiger Woods
• LeBron James
• Kobe Bryant
• NBA Lockout
• Steroids in Baseball
4. TOD - Make a connection between the Lorax and ethics in sports

Corporate sponsors and event funding: Ask early, not often

Posted on August 31, 2009 by Joe Brockmeier

If you’re hoping to get sponsorship funds for your event, it’s better to ask early than to ask often. And even better to ask professionally…
For larger companies (i.e., the ones that actually do have a fair amount of cash for sponsorships) it is vitally important to ask early about sponsorships. Especially for events that are not yet established. Annual events like LinuxTag fall more easily into budget planning because you can establish a baseline for funding those events and plan year to year whether it’s worth attending and how much it actually costs. In addition to sponsorship, companies have to factor in travel, shipping, materials, etc. — the costs of participating in a conference are not limited to the funds that are put in for sponsorship.
Note that this applies to larger companies that have strict planning and budget cycles. If you’re looking for $500 from a medium or small-sized company, then they usually have flexibility and can spare that kind of cash. If you’re in the thousands and/or approaching a larger company, then these things apply. Even $500 can put you over budget at a large company when you’re approaching the end of a quarter and didn’t budget for something.
When approaching a company for sponsorships, you want to do several things to increase your chance of success:

• Ask very early — As soon as you have an idea what funds you’re going to need, work a plan for sponsorship levels and start approaching the “big guys” that will have cornerstone and major sponsorships very early so they can work this into their annual planning (if they feel it’s important) and have the funds to cover your event.
• Ask the right person — this is tricky, but it helps very much to approach the person who is going to decide, rather than randomly approaching anyone from company X. If you’re very lucky, if you don’t find the right person they’ll pass you on to the right person. Odds are, if you email the wrong person inside an organization the mail will simply go from inbox to trash.
• Be specific — if you approach a company with vague requests, it’s less likely that you’re going to get what you want or need. Be specific about sponsorship levels, what they cost, and what the sponsor is going to receive for the money.
• Have value — what does the event offer the sponsor, aside from a very vague sense of goodwill? What’s the return on sponsoring an event? You need to be able to answer that question — and you need to answer it very well if you’re asking for thousands of dollars.
• Be realistic — small events should carry small price tags, don’t expect a company to pony up thousands of dollars for a one-day event that will attract less than 300 people at the outside. (I’m talking about community events — events with a highly desirable audience might be worth more money, so if your guest list includes President Obama and 50 U.S. governors, well, you could probably set a much higher fee…)
• Be flexible — when times are tight, so are budgets. Don’t expect the rate card to remain unchanged from 2008 to 2009 and so on. If an event has a $500 sponsorship, then it’s probably not worth haggling over. When you’re talking tens of thousands of dollars (or Euros), then it may be necessary to budge a bit when times are tight.

Finally, realize that as important as your cause or event is, it’s one of many. No matter how deep the well, it will run dry eventually, and you might be the one holding the empty bucket. It may not be an indication that your event isn’t considered important, it may just be lack of budget or poor timing. You can at least remedy the poor timing by asking early.