EQ - What elements of product lines are displayed in my team's presentation?

1. Activator - Welcome Back
2. Quiz Review
3. 20 minute prep
4. Presentations

Product Line Assessment

EQ - How is a product line created?

1. Q&A
2. Product Line Assessment
3. Polish the PowerPoint

Enjoy your Thanksgiving break :)

Sales Pitch Info

Creating a Pitch

• 1
  Develop a strong idea. High-concept ideas involving comedy, romance, action or horror are easier to pitch than overly dramatic stories. Dramatic stories focus on character, while comedy and action stories revolve around situations and plot points. Situations and plot points are easier to describe and are more exciting in a pitch than describing a character's feelings.
• 2
  Open your pitch with a hook. Engage your listener by describing the setup of your movie and your characters. Tell your entire story from beginning to end, informing the major plot twists and turns. Don't describe every little detail of your movie, only the most exciting parts that push the plot forward and reveal character. Imagine yourself pitching a movie trailer and describe your pitch as such.
• 3
  Write your pitch out on paper. Organize the beats of the story according to the traditional three-act structure commonly practiced in Hollywood. According to three-act structure, the characters and main conflict are introduced in the first act. The conflict is expanded upon and subplots are developed in the second act. The conflict is resolved and the main character achieves his goal in the third act.
• 4
  Learn your pitch. The pitch is ultimately different from your outline and your final screenplay. It is a selling tool. Learn how to sell. Know your story without looking at your written pitch. You will not need the written pitch if you pitch in person. If you pitch by mail, or over the Internet, you will already have the written version to work from.

Read more: How to Pitch Movie Ideas or Screenplays | eHow.com http://www.ehow.com/how_2113101_pitch-movie-idea-screenplay.html#ixzz1e4pOfJAm

EQ - How is a product mix developed?

1. Activator - Ghost Busters Story
2. Mini-lesson - Marketing Mix
3. Product Focus
4. Finalize a Superhero & Villain - Superhero Generator
5. Justify your characters' looks in a half page summary
6. Create a product line for your superhero story
• Elements of Product Focus
• Pricing Strategy
• Channels of Distribution
• Promotional Ideas
7. PowerPoint Presentation to share your work
• Story
• Superhero & Villain Design
• Product Line
• Marketing Mix

Superhero Story and Character Design

EQ - How is a product mix developed?

1. Activator: Superhero Generator Demo
2. Partnership - Finalize Superhero Story
3. Create a Superhero & Villain - Superhero Generator
4. TOD - Justify your characters' looks in a half page summary

Superhero Story

EQ - How can a hero's quest help us develop a product line?

1. Mini-lesson - Review Elements of a Hero's Quest
2. Rough Draft Review
3. Storyline Development
4. Final Story Due Tomorrow

*New project element introduced tomorrow*

Superhero Story

EQ - How can a hero's quest help us develop a product line?

1. Activator: The story of Batman or Spiderman (You Choose)
2. Hero's Quest Elements
3. Storyline Development
4. TOD - Rough Draft

Product Line Development

EQ – After creating a product, how can I use the product mix to establish brand awareness and ensure the success of a product line?

1.  Activator: Superhero Creator
2. Preview 7-1
• B-U-I-C-K
3. TPS – Review Preview Notes
4. Muddy Points – Identify areas that need further clarification from 7-1
5. Class Discussion
6. Introduction of Assignment - Superhero song
7. Collaborative Pairs – Create your characters (Print)
1. Research what makes a successful superhero story
2. View examples
3. Develop the story
4. Develop Characters (Hero and Villain)
8. Complete Superhero Worksheet

PLC Assessment and Presentations

EQ - How is the PLC impacted by economic laws?

1. Q & A
2. Assessment
3. Communitiy Reading
4. Presentations

PLC Analysis Project

EQ - How do I determine what stage of the PLC a product is in?

1. Activator: Recap Yesterday's Case
2. Introduction to Project
3. Partner Research
4. Prezi or PPT development
5. Presentations on Thursday (possibly Friday after assessment)
6. Assessment Review
7. Assessment Friday

PLC Analysis

EQ - How can the stages of the PLC be illustrated using real life product examples?

1. Activator - Burger King Ad
2. Burger King Case Study Preview
   
3. Directions
4. Individual Analysis
5. Class Discussion
6. TOD - How did BK capitalize on its understanding of the PLC in this marketing campaign?