Crystal Pepsi's Attempt at Greatness

EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Activator: Mistakes
1. What is the biggest mistake you have made?
2. What contributed to you making that mistake?
3. What have you learned following your mistake?
2. Briefing – Constructing Support
3. TPS - (Re)Introducing Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
4. Textbook (p. 92-93) – Read and Take Notes
5. “Building a better mousetrap” & “If it ain't broke, don’t fix it” 
6. Information Search - What happened to Crystal Pepsi?
7. Discussion
8. Homework Open Ended – What would you have done differently? Explain why by constructing support.  Feel free to use your notes to help you.