Identifying and Analyzing the Marketing Mix

EQ –How do the 4 P's of the marketing mix affect a transaction?

*Please prepare yourself for class by  taking out your homework, note taking materials, and textbook.

1. Quick Recap - Was your original opinion (the most important of the 4 P's) swayed during yesterday's 4 corners argument?  Why or why not?
2. Q & A - The marketing mix
3. Knowledge Check
4. Activator: Identify the elements of the Marketing Mix as seen in this video
5. Class Discussion
6. Discussion Question: What happened that caused Domino's to change the way the company does business?
7. OYO - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
8. Defining Transaction
9. Putting It All Together - Use lessons learned yesterday and today to answer the EQ.