- Q & A
- Buyer Behavior Quiz
- Activator: Burton Snowboards Case Study – Read & take notes- Summarize your reading (Outline form)- Answer the Questions (4)
- Discussion – How do you think Burton determines who will purchase their product?
- 4-3 Preview- Complete the section outline
- Discussion- What is a target market?- Market segment?- How are markets segmented?
- TPS - Show what you know: Think of examples of products and their corresponding target markets
- *Flow chart*- Market Assumptions
- Meaningful Market Segments
- Determine Burton’s target market
Tuesday, January 31, 2012
Market Segmentation
EQ – What is a target market and how are target markets determined?
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