- Activator - Team Preview Review
- Discussion- What is a target market?- Market segment?- How are markets segmented?
- TPS - Show what you know: Think of examples of products and their corresponding target markets
- *Flow chart*- Market Assumptions
- Methods of Market Segmentation
- Determine Burton’s target market
- Team Practice - Project
Wednesday, February 1, 2012
Market Segmentation Part 2
EQ - How is process of market segmentation used?
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