Market Segmentation Continued

EQ - How do assumptions of market segments enable us to determine a profitable target market?

1. Section 4-3 Knowledge Check
2. Activator - Chalk Board Archery
3. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
4. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
5. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
6. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?