Case Study Discussions

EQ - What patterns can be identified in the 3 case studies reviewed in class?

1. Activator - FBLA uses Entertainment Marketing to raise $500
2. Take-home quiz collection
3. Discuss BK
4.  Discuss Dogswell
5. Identifying Strategies TPS
1. Identify strategies used by BK
2. Identify strategies used by Dogswell
3. Review strategies used by Nike
4. What have all 3 companies done similarly to one another?
6. Introduction to Marketing Strategy Project

Swoosh! Inside Nike

EQ - How has Nike orchestrated its strategy and tactics in congruence with its corporate mission statement?

1. Activator - Fun Fact
2. Intro to Lesson Content
3. CNBC Original - Swoosh! Inside Nike
4. Assignment Work Time

Creating Marketing Strategy

EQ – How do marketers determine direction and focus for a marketing plan?

1. Mini-Lesson: Concept review (MCD’s Strategies & Tactics)
2. Flowchart Creation
3. DHS Mission Statement
4. Elements of Mission Statement
5. MCD’s Mission Statement
6. Discussion Question: How does MCD’s mission statement implement the company’s strategy?
7. Create a Mission Statement for the Donegal High School Cafeteria
8. Identify a potential marketing strategy
9. Assess how the marketing strategy connects with the mission statement
10. Class Discussion
11. Illustrate with connections **Handout**

Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics

Communicating SWOT

EQ - How do I effectively communicate my SWOT Analysis?

1. Compare your written analysis with the composition directions sheet to ensure that you have included all the expected components of the SWOT.
2. Create a presentation of your analysis using PowerPoint or Prezi
3. Be prepared to discuss and defend your rationale supporting your SWOT next class.

Wegmans

EQ - How is a SWOT analysis created?

1. Activator - Share your writings from yesterday with a partner
2. Project Guidelines - Review as a class
3. Introduction to Wegmans - Handout
4. Project Work Time
   

SWOT Analysis

EQ – Why is SWOT analysis an important tool for developing marketing strategy?

1. Handout
2. Introduction to SWOT Analysis
        – Read the webpage (p. 1-4)
        – Complete the Check for Understanding Questions
3. TOD – Summarize your reading in a full paragraph
4. View the following website
   CLICK HERE FOR SWOT ANALYSIS WEBSITE
5. Select and Read 2 of the major company SWOT analyses
6. TPS – Summarize in your own words the SWOT analysis for the 2 companies

SWOT Analysis

EQ – What is SWOT analysis and why does it matter?

1. Activator: Self Reflection
2. Introduction to SWOT Analysis
        – Read the webpage (p. 1-4)
        – Complete the Check for Understanding Questions
3. TOD – Summarize your reading in a full paragraph
4. View the following website
   CLICK HERE FOR SWOT ANALYSIS WEBSITE
5. Select and Read 2 of the 5 examples
6. TPS – Summarize in your own words the SWOT analysis for the 2 companies

Strategies, Tactics, and the Mission Statement

EQ – How do marketers determine direction and focus for a marketing plan?

1. Mini-Lesson: Concept review (MCD’s Strategies & Tactics)
2. Flowchart Creation
3. DHS Mission Statement
4. Elements of Mission Statement
5. MCD’s Mission Statement
6. Discussion Question: How does MCD’s mission statement implement the company’s strategy?
7. Create a Mission Statement for the Donegal High School Cafeteria
8. Identify a potential marketing strategy
9. Assess how the marketing strategy connects with the mission statement
10. Class Discussion
11. Illustrate with connections **Handout**

Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics

Marvel Sales Pitch Presentations

EQ - How do I deliver an effective sales pitch?

1. Activator - Brief Reminder
2. Finalizing & Last minute modifications
3. Sales Pitch Presentations

PowerPoint Example Click Here

Making a Sales Pitch

EQ - How do I make a sales pitch?

1. Activator: Monorail
2. Advanced Organizer - Making a Sales Pitch
3. Class Discussion
4. Volunteer Scenario
5. Apply this learning to your Superhero Project