Market Segmentation & The Marketing Mix

EQ - How can we use market segmentation to create a marketing mix that satisfies our customers? 

1. Homework Check
2. Quiz - Markets
3. Activator -  Blender story
4. Advanced Organizer
1. Actively read the section
1. Jot ideas and questions in the margins
2. Write down words you don't yet know
3. Highlight interesting points
2. Pick one new idea/concept presented in the section
1. Use Google to find out at least one more thing about this new idea/concept
2. Write down what you fin
3. Share with a classmate or if its really cool, the entire class
5. A closer look at the marketing mix
6. Jigsaw Groups
1. 4 Corners Argument
1. TPS - Construct support to defend why your marketing mix element is the most important
2. Defend your position to the class
7. Back to the Blender
8.  1 To Go