Markets and Market Identification

EQ - How do marketers use knowledge of the market to sell products?

1. Activator - Apple's Big Day
2. Unit Preview - Reading Guide
1. Objectives
2. The Main Idea
3. Vocabulary
4. Graphic Organizer
3. Activator 2 - 20 Questions
1. Do you think a marketing team could use a similar approach to satisfying customer needs and wants?  Why or why not?
4. Markets and Market Identification
1. What?
2. Types
3. Examples
4. Why?
5. Market Share
1. Introduction
2. Example (p. 18)
3. Updated *Handout*
6. Discussion Questions
1. What has caused the market share of smartphones to change?
2. How can marketers use this knowledge to sell products?
7. Application Practice
8. TOD - Muddy Points