Unit Exam Preparation

EQ - How does an understanding of buyer behavior impact marketing efforts?

1. Activator - Reflect on your project and your presentation
1. What went well?
2. What would you do next time to improve?
2. Discussion Question - What evidence of the 4 P's exists in this project?
3. Distribution of Unit Exam Study Guide
4. Create a personalized study guide

**Unit Exam next class**

Finishing Touches

EQ - How do I effectively present a project proposal?

1. Activator - 
2. Discussion Question - What do you want to see in a presentation?
3. Project Work Time - Finalize your project 
4. Practice your presentation
1. Pick a partner
2. Actively listen to your partner's presentation
3. Make suggestions/recommendation to improve the presentation
5. Final Adjustments
6. Presentations begin next class period

NFL City Selection

EQ - How are the fundamentals of marketing used to develop a product line?

1. Knowledge Check - Market Segmentation
2. Activator: Welcome to the NFL
3. Introduction to Project
4. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an NFL franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographic, Behaviors, and Geographics
2. Compare and contrast the 2 cities and make your final city selection
5. Use Google Maps to show the location of the stadium within your chosen city
6. Using a uniform design generator create a uniform for your franchise
1. Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Choose colors that match this area for your uniform
7. Create a presentation to share your decisions with the class

Welcome to the NFL!

You have been approached by the National Football League (NFL) to create a new team.  You must research cities in the United States that do not currently have an NFL Team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the methods of market segmentation.  Include the demographics of the city, the geography, transportation methods, and other items you believe impact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.

After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 

Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.

Lastly, create a presentation to announce your new team to the class.  You may use Prezi or PowerPoint.

Market Segmentation

EQ - How do assumptions of market segments enable us to determine a profitable target market?

1. Activator - How do you know who to market to?
1. Chalk Board Archery
2. Examples: NASCAR, Horse racing, Olympics
2. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
3. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
4. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
5. Team Practice - Project  
6. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?

Buyer Behavior

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer Preview*
5. DDAP - CLICK HERE
6. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
7. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
8. Google’s Super Bowl Ad
9. Discussion – Understanding Buyer Behavior – Consumer Spending Habits
• Opportunity Cost
• Buying Motives
10. OYO - How this has affected you?
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase

Analyzing the Marketing Mix

EQ – What makes the marketing mix a foundational concept of marketing?

1. Activator: Think Fast (As a Team)
• What are the 4 elements of the marketing mix?
• What is marketing?
• How do the 4 P's fit into marketing?
2. Analyze the Marketing Mix for Omeletteville
3. Homework Marketing Mix Analysis
4. Additional Marketing Mix Notes
1. *Lands End*
2. Pitch A Perfect Game
5. Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
6. Discussion Question: What happened that caused Domino's to change the way the company does business?
7. TPS - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
8. TOD 
1. How has Domino's used the Marketing Mix to market its new product?
2. How can an NFL football team use the marketing mix to market its product?

Markets and Market Identification

EQ - How do marketers use knowledge of the market to sell products?

1. Activator - Apple's Big Day
2. Unit Preview - Reading Guide
1. Objectives
2. The Main Idea
3. Vocabulary
4. Graphic Organizer
3. Activator 2 - 20 Questions
1. Do you think a marketing team could use a similar approach to satisfying customer needs and wants?  Why or why not?
4. Markets and Market Identification
1. What?
2. Types
3. Examples
4. Why?
5. Market Share
1. Introduction
2. Example (p. 18)
3. Updated *Handout*
6. Discussion Questions
1. What has caused the market share of smartphones to change?
2. How can marketers use this knowledge to sell products?
7. Application Practice
8. TOD - Muddy Points