Market Segmentation

EQ - How do assumptions of market segments enable us to determine a profitable target market?

1. Activator - How do you know who to market to?
1. Chalk Board Archery
2. Examples: NASCAR, Horse racing, Olympics
2. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
3. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
4. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
5. Team Practice - Project  
6. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?