NFL City Selection

EQ - How are the fundamentals of marketing used to develop a product line?

1. Knowledge Check - Market Segmentation
2. Activator: Welcome to the NFL
3. Introduction to Project
4. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an NFL franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographic, Behaviors, and Geographics
2. Compare and contrast the 2 cities and make your final city selection
5. Use Google Maps to show the location of the stadium within your chosen city
6. Using a uniform design generator create a uniform for your franchise
1. Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Choose colors that match this area for your uniform
7. Create a presentation to share your decisions with the class