The Product Mix

EQ - How does the PLC lead businesses to develop product lines?

1. Activator - Dogswell
1. Actively Read
2. Case Analysis
2. Peer Review
3. Constructing Support
1. Why did Dogswell's strategy fail?
2. Provide at least 2 reasons
4. Discussion Question (page 2, paragraph 2)
1. What does it mean when it says, "For years...introduce a line of dog food."?
5. Introduction of the Product Mix (172-175) *Foldable
1. Defined
2. Product Line
3. Packaging
4. Brand (include levels of brand recognition)
6.  Critical Thinking Response
1. List three brands you like to purchase.
2. Why are you loyal to these brands?
7. Design Dogswell's Product Mix
1. What items are included in the Product Line?
2. How might the packaging look?
3. Create a NEW strategy that will enhance the Dogswell brand recognition
8. TOD 
1. What are the components of the product mix?
2. How does the level of brand recognition impact the PLC?
3. Why might a company market a product line rather than an individual product?