Wednesday, September 11, 2013

Analyzing the Marketing Mix

EQ – What makes the marketing mix a foundational concept of marketing?
  1. Activator: Think Fast (As a Team)
    • What are the 4 elements of the marketing mix?
    • What is marketing?
    • How do the 4 P's fit into marketing?
  2. Analyze the Marketing Mix for Omeletteville
  3. Homework Marketing Mix Analysis
  4. Additional Marketing Mix Notes
    1. *Lands End*
    2. Pitch A Perfect Game
  5. Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
  6. Discussion Question: What happened that caused Domino's to change the way the company does business?
  7. TPS - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
  8. TOD 
    1. How has Domino's used the Marketing Mix to market its new product?
    2. How can an NFL football team use the marketing mix to market its product?

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