Wednesday, September 11, 2013

Marketing Mix Pt. 2 - Analysis

 EQ - Which element of the Marketing Mix is the most important?
  1. Activator: Think Fast (As a Team)
    • What are the 4 elements of the marketing mix?
    • What is marketing?
    • How do the 4 P's fit into marketing?
  2. Jigsaw 4 P's
    1. 4 Corners Argument
  3. Back to the Blender
  4. Check Point
    1. Answer the EQ
    2. Was your original opinion (the most important of the 4 P's) swayed during our 4 Corners Argument?  Why or why not?
  5. Previous Homework - Marketing Mix Analysis
  6. Together - Analyze the Marketing Mix (YouTube Video)
  7. Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
  8. Discussion Question: What happened that caused Domino's to change the way the company does business?
  9. TPS - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
  10. TOD 
    1. How has Domino's used the Marketing Mix to market its new product?
    2. How can an NFL football team use the marketing mix to market its product?
 **HOMEWORK** 
  1. Find an appropriate YouTube commercial 
  2. Identify the elements of the marketing mix contained in the commercial
  3. Copy and paste the URL (website link) to the class website as a comment (include your name)

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