Buyer Behavior

 EQ - How does Maslow's Hierarchy of Needs connect with the 3 buying motives?

1. Activator - Google’s Super Bowl Ad
1. What is the target market of this ad?
2.  What are the buying motives of this target market?
3. In your opinion, how well did this ad connect to the target market?
2. Discussion – Understanding Buyer Behavior – Consumer Spending Habits
• Opportunity Cost
• Buying Motives
3. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
4. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
5. OYO - How this has affected you?
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase
6. TOD - Today's Meet
1. Describe 3 purchases (one for each buying motive)
2. In what stage of Maslow's Hierarchy would the buyer reside based on his/her behavior?