Buyer Behavior and Fantasy Football

EQ -  How does fantasy football illustrate buyer behavior?

1. Activator -  Do Now: List all three buying motives and provide an example of a product that exemplifies each decision.
2. Review as a class
3. Video Analysis
1. How did the marketing team use the psychology of buying motives to connect with the target market?
2. Which buying motives are present in this ad?
4. Muddy Points
5. Teams of 8-10
6. Class Discussion
7. Future Content Preparation Activity
8. Class discussion
1. What buyer behaviors factored into your draft decisions?
2. Where else do these behavior impact you?