Monday, September 9, 2013

Digging Deeper

 EQ - How does opportunity cost impact the results of market segmentation efforts?
  1. Assumptions of Market Segmentation
  2. Mount Joy WinterFest
    1. Overview
    2. Identify Market Segments
    3. Develop a customer persona
  3. What makes a Meaningful Market
    1. Practicing identifying a meaningful market
    2. Assessing our Winterfest market segments & customer persona
  4. Making Sound Marketing Decisions
    1. Opportunity Cost
    2. 80/20 Principle
  5. Assignment
  6. TOD
Posted by Justin Hill at 5:10 AM

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