EQ - How does a marketing team evaluate a potential endorsement candidate?
- Activator
- Knowledge Check - Sponsorships vs. Endorsements (TPS)
- Got Milk Assignment
- TOD - Muddy Points
- Find an image of a Got Milk ad (appropriate for school)
- Identify the company responsible for the advertisement
- Identify the reasons this company chose to use an endorser for Milk
- How did the company view the celebrity prior to signing them on as an endorser? (at least 3)
- What do we know about this ad? (Legally)
- What are 2 disadvantages of using this person for this ad? (FACTS)
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