Inside Nike

EQ - How does a company develop marketing strategies and tactics?

1. Activator - MJ over the years
2. Nike Mission Statement
3. Advanced Organizer
4. Jordan - The Endorser's perspective
5. Phil Knight - CEO's perspective
6. Tiger Woods Commercial - The impact of an endorser on sales
7. Intro - Strategies and Tactics
8. Collaborative Pairs
1. What marketing strategy used by Nike was illustrated in our video clips?
2. What tactics were used to reach strategic goals?
3. Explain the connections between the strategies and tactics and the corporate mission statement.
9. Muddy Points 
1. Strategy & Tactics