Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Guidelines for today's class
1. Today's Meet
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics 
7. Switching to the Competition - BK Case Study
1. Actively read
2. Identify the purpose behind the marketing campaign
8. Assignment 
1. Create a SWOT analysis for Burger King PRIOR to the development of this marketing plan
2. What is BK's Mission Statement?
3. List the marketing tactics seen in this case study?
4. Brainstorm the strategic objectives of this marketing plan.