PLC Project

EQ – How do the laws of supply and demand impact the Product Life Cycle?

1. Activator: Coke Price Rises With Heat
2. Team Project (Part A)
1. Pick a Product (good or service)
2. Identify how customers experience utility with the product
3. SWOT analysis
3. Foldable - Forms of Utility
1. Form
2. Time
3. Place 
4. Possession
4. Law of Diminishing Marginal Utility
1. Defining the term
5. Brainstorm Discussion Question
1. How does the Law of Diminishing Marginal Utility influence the PLC?
6. Team Project (Part B) 
1. Identify where your product falls on it's PLC
2. Describe how you made your determination
3. Propose how you, as a marketing team, would increase demand for the product.
4. Prepare to share with the class.
7. Class Review
8. TOD - Describe the PLC 

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