PLC Strategy

EQ - How do the laws of supply and demand impact the product life cycle? 

1. Activator - Quiz
2. Revisiting yesterday's project
3. Project Part 2 - Propose how you, as a marketing team, would increase demand for the product.
4. On Your Own - In Google Drive
   
   1. Select four sports and entertainment products and indicate the stage of the product life cycle for each.  Give a marketing strategy you would use for each product.
   
   2. Think of a new purpose for a common product.  Assume the product is in the Decline stage of the PLC.  Create an advertisement for the product that recommits it to the market.  Share it with the class. (p. 190-191)
   
5. Presentation Time
1. Expectations
2. Present
6. Debriefing
7. Muddy Points- Today's Meet