Marketing Plans

Today’s lesson content will refine your understanding of Marketing Plans.  

The substitute will distribute the Chapter 2 packet and review the following items with you.

1. The Visual Summary (page 1 of the packet) shows the elements of a Marketing Plan and a review of Market Segmentation. 
   2.      Preview Review and Activities (page 2 of the packet) shows an outline of the materials needed for the rest of the week.
   3.      Active reading requires YOU to:
   1.      Highlight key words and ideas
   2.      Underline, Circle, or otherwise indicate items they do not understand
   3.      Jot summary points and/or questions in the margins
   4.      Summarize each section as its read and understood
   4.     Actively read pages 3-7 of the packet.
   5.      On a separate sheet of paper, complete the following items:
   1.      Review Key Concepts - #1 & 3
   2.      Practice Academics – 4 & 5
   3.      Page 2 of the packet – Assess for Understanding 1-8

SWOT Analysis

EQ - How is a SWOT analysis performed?

1. Mini-lesson - Elements of SWOT analysis
2. Handout - Briefly review the content presented on the handout
1. What elements of the handout are most beneficial to you?
2. Review Questions - Respond using mini-whiteboards
3. Marketing Internship Project
1. Review Steps: 1 at a time
2. Complete Components: 1 at a time
4. Present analysis to class

A Business Simulation

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Keeping Customers

EQ - How does a business keep its customers?

1. Activator - Chalk Talk: Brainstorm a list of businesses that cater to teens.
2. Discovery Project
   
   DIRECTIONS:  Work with a partner to identify two businesses that cater to teenagers.  One business should sell goods and the other services.  Use the seven marketing functions to explain how each business caters to its customers.  How effective are the businesses in satisfying their customer' needs and wants.  Develop a rating scale to present your finding.
   
   
   • Which two businesses will you identify?
   • How will you use the marketing functions to evaluate each business?
   • What is the importance of a target market to these businesses?
   • Develop a customer persona for each company.
   • How will you devise a rating scale to determine the effectiveness of satisfying customers' needs and wants?
   • How will you present your findings?
3. Debriefing
1. What was the easiest part of the project?
2. The most difficult? (List on the board)
3. What made it difficult?
4.  Collaborative Pairings (Help another group)
4.  Finalize Discovery Project
5. TOD - 1/2 Sheet Response
• Why is it important for businesses to follow the marketing functions?

Assignment

1. Choose a product that reached the decline stage and no longer sustains high levels of popularity.
2. Provide a brief history of the product.
3. Describe what went wrong/what caused the decline in sales.
4. Create a strategy to extend the product life cycle.  Be specific and detailed.

Welcome Back

EQ - What elements make up the heart of marketing?

1. Activator - Review the assignment from last class.
1. Background
2. Description of Responsibilities
3. Student Responses
2. Collaborative Assignment
1. List key elements of marketing discussed throughout the semester.
2. As a class, create a review of all elements discussed in class
1. Methods are entirely up to you (You must remember your audience)
2. Everyone must have access to the final review materials.
3. Review rules of collaborative work
3. Project Work Time
3. Regroup and Review
1. PollEv